The winners of the Pretty Duckling Award 2025 were revealed at MediaTech Festival 2025 in Odense.

At this year's MediaTech Festival in Odense, the most promising startups within media and technology were honored at the very first Pretty Duckling Award Show – in collaboration with TechSavvy and FST Growth. The award highlights companies that dare to think outside the box and create groundbreaking solutions at the intersection of media and technology, and the competition was fierce among the nominees.

Sasha took home the Main Award - and the Rising Star Award

The biggest winner was Sasha, that not only took home the grand award Best Mediatech Innovationbut also triumphed in the category Rising Star. The company has an innovative technology, that protects individuals from digital misuse of their private digital rights, and according to the founder and CEO Thomas Eriksson, it is exactly the need for bigger and better safety on the internet, that was the driving-power behind Sasha:

"I'm so happy! Innovation doesn't arise without hard work. To get that pat on the shoulder, it feels amazing. And it's amazing to know, that others find it interesting. It means that a project like Sasha can become bigger than simply a company, but a movement- because of course, you should own the rights to your own digital content online," -Thomas Eriksson, founder and CEO of Sasha.

But Sasha didn't just get to go home with one award, but also the award in the category Rising Star, which Thomas Eriksson was not expecting:

"I was hoping that we would win in the category Rising Star, but in no way had I expected that we would win two awards. It's means so much to both me and my team."

VEO Technologies: Innovation Excellence

The award in the category Innovation Excellence went to VEO Technologies, which works to make sports technology accessible to everyone. The company's AI-driven camera technology makes it easier to record, analyze, and share sports matches. With over 15 million recorded football goals in more than 100 countries, VEO Technologies has grown into one of the world's largest platforms for sports content.

"We are a bit of an older company compared to some of the other nominees, so I hope that this can help inspire other startups - that it's always possible to go from a basement to where we are today," - Keld Reinicke, co-founder of VEO.

Zuuvi: AdTech Achievement

In the category AdTech Achievement , Zuuviemerged victoriously. They hav developed a platform to help ad developers produce high-quality digital content- without blowing the budget. With the help of AI-technology is Zuuvi able to streamlien the work process, by producing and optimizing ad-assets across platforms.

"It's a fantastic feeling! There have been so many amazing nominees in this category, so my team and I are extremely grateful and thrilled to receive this award," - co-founder and CEO of Zuuvi, Alexander Augustesen.

Focus on the Mediatech-industry's future

The purpose behind the creation of The Pretty Duckling Award is to highlight the enormous potential within the mediatech-industry. A huge round of applause to all the winners! We are beyond excited to follow the future development of the three winning startups, as they continue to expand the horizon and challenge til barriers within media and technology.